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DámeVideo Rebranding
Areas:
Branding
Social Media
Tools:
Figma, Photoshop, Illustrator
Client
DámeVideo
Year
2025
Summary
The goal of the project was to create a complete visual identity for the video production company DámeVideo. The assignment was to build on the existing logo created by the in-house team and, based on it, design a unified visual style for the brand.
The project included creating a color palette, typography, and graphic elements, as well as designing visual materials for various communication channels, such as social media, YouTube, and promotional materials.
About
DámeVideo.cz, a creative video production company based in Hradec Králové, Czechia, specializes in crafting professional, tailor-made content. Their team handles the entire process, from concept development to post-production, with a focus on product and marketing videos and social media content. The company’s mission is to transform clients’ visions into impactful stories that set them apart in the digital landscape.
Problem
The main challenge of the project was that the DámeVideo brand had no unified visual identity beyond its logo. It lacked a defined color palette, typography, and consistent graphic elements that could be used across various communication channels.
This lack of a unified visual style significantly hindered the development of a stronger brand and reduced brand recognition, particularly on social media and in video content.
The goal, therefore, was to create a visual system that would unify the brand’s communication and be easy to use in various formats—from social media graphics to YouTube content to presentation materials and merchandise. At the same time, it was important to design a style that would be visually appealing and relevant to the world of video production.
Solution
The visual identity is based on a combination of black and orange. Blurred orange shapes and gradients were also created; their character resembles video transitions and symbolizes the motion blur effect. These elements lend the visual identity a sense of dynamism and connect the graphics to the project’s core activity—video production.
The visual identity also includes stylized graffiti illustrations, which are used as supplementary graphic elements and overlays. These add a slightly punk-inspired touch to the otherwise clean visual style and help the brand stand out more.
In terms of typography, the Microgramma Extended D font was chosen for bold headlines. The Poppins font was used as a complementary typeface.
For social media, graphic templates were created in various formats (Stories, Reels, posts, etc.) that utilize a 3D effect where the photographed object overlays the text. This effect gives the visuals greater depth and a more modern look.
Finally, everything was compiled into a unified visual style guide.
Results
The result of the project is a unified visual identity for the DámeVideo brand, which includes:
definition of the color palette and typography
design of graphic elements and illustrations
templates for social media posts in various formats
designs for Instagram Highlights
designs for YouTube thumbnails
a presentation template
merchandise designs (T-shirts and hoodies)
print material designs
Thanks to these elements, the brand has achieved a consistent visual style that can be used across both online and offline communications.
Key Takeaways
The project was particularly interesting from the perspective of creating a complete visual identity from scratch, one that had to work across various types of media.
A large part of the work involved finding a style that would be visually appealing, yet simple and flexible enough to be used in both graphic design and video content.
The project thus provided experience particularly in the following areas:
creating a brand’s visual identity
designing graphic systems for social media
integrating graphic design with video production
creating templates and graphic systems for long-term use