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Nandej.cz Rebranding
Areas:
Branding
Social Media
Tools:
Figma, Photoshop, Illustrator
Client
DámeVideo
Year
2025
Summary
The goal of the project was to create a unified visual identity for the NANDEJ brand. The company already had a logo and high-quality product photos, but it lacked a clearly defined visual style for its marketing materials, social media, and print materials. Therefore, the project involved unifying the brand’s communication and creating a visual system that could be used consistently over the long term across various channels.
About
NANDEJ is a Czech brand that, since its founding in 2015, has specialized in stylish and functional eyewear for sports and leisure. Their main goal is to offer high-quality gear at affordable prices; the e-shop’s flagship products are primarily ski and snowboard goggles, complemented by a wide selection of sunglasses, cycling glasses, and children’s models.
Problem
The main problem was that the NANDEJ brand did not have a defined visual identity manual or a consistent graphic style for its marketing materials. Although there was a logo and high-quality product photos, individual graphics for social media, banners, and print materials were created without clearly defined guidelines.
This led to inconsistent brand communication and complicated the creation of marketing materials. It was therefore necessary to create a clear visual system that would unify the graphics across social media, the website, and print materials.
Solutions
A complete visual style was designed for the NANDEJ brand, unifying communication across all marketing channels.
The foundation of the brand identity is a unified typographic system based on the Transducer font, which is used throughout the brand’s visual communication. In addition, a new style for banners and graphic elements was designed, along with guidelines for working with product photographs and visualizations. Specific gradients were also designed and applied to text in graphic materials so that the gradient color always matches the color of the glasses depicted in the graphic.
The project included the creation of a wide range of marketing materials, including:
graphics for social media
web banners
technical graphics explaining product features
printed materials (e.g., business cards)
advertising banners
product visualizations
I created more than 100 different graphic designs for the brand, including seasonal campaigns for occasions such as Christmas, the winter season, and Black Friday.
Working with existing product photographs also played a major role; these were integrated into the new graphic system to ensure consistency across all marketing materials.
The entire visual system was subsequently summarized in a brand style guide, which serves as the foundation for the future creation of marketing materials.
Solution
The project resulted in:
a unified visual brand identity
more than 100 graphic designs created for marketing purposes
a defined system for working with product photographs
a visual identity manual for future brand communication
The graphics created as part of social media campaigns, together with video content and photographs produced by the DámeVideo studio, contributed to record sales during seasonal promotions.
Key Takeaways
The project provided valuable experience, particularly in creating a comprehensive visual identity for an e-commerce brand and working with a large volume of marketing materials.
An important part of the project was designing a graphic system that would be flexible enough to accommodate various types of marketing materials while maintaining a consistent visual style for the brand.