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The Last Dawn Branding
Areas:
Branding
Audio
Tools:
Figma, Photoshop, After Effects
Client
The Last Dawn
Year
2024
Summary
The goal of the project was to create visual and promotional materials for the music label The Last Dawn, which focuses on supporting and promoting unknown, talented artists in the field of so-called epic music.
The project included designing a logo, creating a slogan, an animated intro for the company, sound design, and graphic materials for music videos. It also involved building a website to showcase the label and setting up a Discord server designed to foster a community of artists and listeners.
About
The Last Dawn is a music label dedicated to discovering and sharing the music of talented but as yet lesser-known artists in the field of epic music.
Problem
The main challenge of the project was to create a logo that would simultaneously:
symbolize new beginnings and hope
maintain a darker, dystopian aesthetic
work across various media (video content, social media, music videos)
The logo’s visual style therefore had to be simple and memorable enough, yet visually striking and adaptable for motion graphics.
The brief also included creating an animated label intro with sound design that could be used, for example, at the beginning of videos or in promotional materials. Another goal was to create the basic digital infrastructure for the project, including a website and a community space on Discord.
Solution
A logo was designed for The Last Dawn that visually combines the motifs of a thrush and a phoenix. The thrush symbolizes freedom of expression and individualism, while the phoenix represents rebirth and new beginnings. Together, these two motifs refer to the label’s central idea—supporting new, talented artists and fostering the creation of new musical projects.
The visual style was enhanced with dystopian elements that create a darker atmosphere befitting the character of the music presented by the label. The logo was stylized to resemble a metallic material and complemented with visual effects, such as particles and smoke, which help reinforce the overall dystopian aesthetic.
The project also included the creation of an animated intro for the company, which combines logo animation with original sound design. The intro serves as an opening element for the label’s video content and helps strengthen brand recognition.
In addition, graphic materials were created for music videos. These utilize simple animations created in After Effects, such as parallax animations, stylized visual effects, and graphic overlays. These elements help establish a consistent visual style across all video content.
The project also included the creation of a website to showcase the label, its artists, and its music releases. To support the community, a Discord server was also set up and configured, enabling communication between artists and listeners and helping to build a community around the label.
Results
The project resulted in:
a logo representing the idea of new beginnings and support for talented artists
the slogan “Digital shelter for aspiring artists,” which captures the label’s mission
an animated intro with sound design for use in video content
graphic elements and animations for music videos
a website to showcase the label
a Discord server serving as a community platform
Key Takeaways
The project presented an interesting challenge: integrating graphic design, motion design, sound design, and a digital product into a single, cohesive whole.
The project provided experience primarily in the following areas:
creating a visual identity for music projects
motion design in After Effects
combining visual design and sound design within branding
creating a website for a creative project
building an online community through Discord